Jenna Holmes, better known by her community as P Mami, is the founder and creative machine behind Australian brands, Plant Mama and Pasta Mama. Wearing more hats than most, this ex-teacher and millennial from Toowoomba has taken over Melbourne and Sydney with her creativity, chaos, colour and chutzpah. Jenna has effortlessly woven her intuitive eye for design and creativity, alongside her passion for art, food and film photography, bringing a fresh and distinctive approach to her endless pursuits and projects,

As a prolific and versatile innovator, Jenna utilises her infectious energy to create, produce and direct her extensive capabilities within multiple creative industries. From jungle builds and content production to sensory food events, product development and travel guides, she works to inspire and encourage her wide-ranging audience to seek out the simple pleasures of life as she brings communities together, both online and in person. 

In 2023 Jenna/PMami released her first book ‘With Love, Chaos & Rigatoni’, a personal manifesto sharing the nine core principles that have guided all the decisions and growth, made on the rollercoaster of building her business and brand, with a side of hyperactive ADHD. It’s a delightful quest through stories, lessons, travel tips, recipes and much more - an invigorating invitation to locate your inner zing, P Mami-style.  

Her talents and work has been featured across Vogue, Gourmet Traveller, Architectural Digest, Delicious, Design Files, Broadsheet, Refinery29 and her client list spans Sonos, Google, IKEA, Tanqueray, St Agni, Aperol, David Jones, Spell, Dan Murphys, Penguin Random House and many more.  The concept of P Mami exists to invigorate her community to cultivate a life rich in creativity and the pursuit of simple pleasures. We work to breathe authenticity, originality, delight and connectivity into everything we accept and project as a team, seeking only interesting projects with interesting people.

P Mami Mediterranean Pleasure Spots

P Mami Mediterranean Pleasure Spots

These guides follow my exact itinerary, with links to the accommodation I stayed at as well as beach lists and food experiences. To be transparent and clear before purchase: I favour small, remote towns and cooking at home with produce as I spend days by the beaches reading my books and nights at the dinner table with random Italian families. If you are here for the best clubs, bars, museums, major cities and fancy pants restaurants - then unfortunately this guide is not for you.  I travel with intuition, mainly solo or with the right people and I move with very loose plans. I share with you the only thing I know so well, which is the way that I travel best. So - take it with a grain of salt and the opportunity to learn, see and read about how I squeeze the damn life out of the ultimate Mediterranean Sea vacay. 

PODCASTS

  • TDF TALKS by The Design Files

    “Jenna Holmes wears many hats. Despite having been both a photographer, a PE teacher and an Uber driver in previous lives, right now, her career revolves around plants… and pasta! As the co-founder of plant styling business Plant Mama, and Pasta Mama pasta club, Jenna is a prolific, and impossibly versatile creative. In this podcast conversation, Jenna talks candidly about her experience of building not one but two successful businesses online – her energy is infectious!’

  • Female Founders Series by Lady Brains

    Jenna Holmes, founder of plant styling studio Plant Mama, shares how she injects creativity into every single thing she does, why building trust with clients and employees has been pivotal in helping her scale, and why she aspires to be completely authentic in everything she does.

  • I Want Jenna to Meet Oprah by Days Like These

    When a young Jenna Holmes discovers the magic of The Oprah Winfrey Show while channel surfing one afternoon, it cracks open a whole new way of thinking for the Toowoomba schoolkid. The undisputed master of daytime TV becomes Jenna’s guide for life. Chutzpah, visualisation, Celin Dion’s legs... the education Jenna’s getting is a little different to the other nine-year-olds. Can Jenna use what she’s learned to realise her dream of meeting Oprah in person?

  • Plant Mama 'ADHD and Entrepreneurs' by The Self Love Club

    Jenna is an entrepreneur with multiple start up businesses, super creative and shares her experience of being diagnosed with Adult ADHD – attention deficit hyperactivity disorder and how learning how her brain works has changed her life.

  • PR Snacks by Flaunter

    Jenna Holmes, or P Mami as she’s known to her friends, has had every career under the sun from PE Teacher to Uber Driver, before landing on her ultimate passion – plant stylist and pasta aficionado. She is the founder of Pasta Mama, Plant Mama and Sheila’s Club, and in this episode, Jenna and I chatted about the importance of being a multidisciplinary creative, becoming a personal brand, and how she’s staying creative in times of uncertainty

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